Last Updated on November 2, 2020 by Rajeev Bagra
Just like there is a market for shares of listed companies or commodities, not surprisingly, buy and sell of domain names/websites/apps too have their own marketplaces. The most popular one perhaps is Flippa. There is an active community that is open to starter websites as well. This is unlike bigger players such as Empire Flippers and FE International that demand at least 500$ per month revenue before considering to list into their marketplaces.
Liquidity is important for trading and investment irrespective of whether it is stock market or commodity market or real estate or for this article under context, domain/website/app. Flippa provides a platform to exit in case you decide to sell for a reason which can be either focusing on a new niche or in need of urgent capital. Even without such reasons, so-called flipping domains/websites/apps is a business by itself wherein someone prepares a foundation such that the new buyer can carry forward with the built momentum.
For the next part, we are keeping limited to domain names/websites and not focusing on apps.
For domain name, it is time element that plays a crucial role on its ranking. So you come out with selective domain names (preferably ending .com, .net, .org or other top-level domains) and buy them from domain registrars such as GoDaddy and NameCheap. For those looking for premium domain names or so-called flippers, also search could be at Flippa and Sedo, somewhat secondary marketplace for already purchased domain names.
Domain Name Sale (no website connected)
After buying, you can leave as it is while posting for sale on domain marketplaces (Flippa, Sedo, GoDaddy, NameCheap). That is, no website connected. Who knows someone might be ready to pay a premium price for exactly the same domain name going forward! It is to be noted that while on Flippa and Sedo, you can put for sale any of your domain name irrespective of the registrar, GoDaddy and NameCheap only accept for sale the domain names purchased through them. You can buy only premium domains from Flippa and Sedo (that is, someone already owns who has put for sale) unlike from domain name registrars like GoDaddy/NameCheap from where you buy a fresh domain.
Website Sale (together with attached domain)
Another strategy could be to launch your own website connecting with the domain name. When you host a number of websites under one plan, the cost of hosting a website almost remains the same irrespective of say hosting 10 websites or 15 websites under one plan. In this case, you can place AdSense code (if the site approved under the program) or affiliate links, thereby monetizing from your investment. If you keep generating relevant content while working on improving the website in terms of its design and functionality, there should be rise in the intrinsic value of the domain name connected with the website manifesting in terms of improved ranking on tools such as Google PageRank, SEMrush score, Ahrefs score.
The choice will be yours if you continue to hold the domain name and connected website while earning from ads/affiliate links/subscriptions/e-store or sale and make one time gain.
Sale either Domain Name or Connected Website Retaining the Other
It may be that you have put the domain name for sale while already connecting the domain name with a website. You come to know that someone has purchased the domain name put for sale by you. Since the buyer only intends to buy the domain name, you can disconnect the domain name with the connected website. You retain the connected website with its content/design/functionality. Next, you can connect disconnected website with another domain name thereby continuing to monetize the website.
Similarly, someone might be interested on your website and willing to connect the same with his or her own domain name. So, you migrate the website to the buyer while retaining the domain name.